So your home is on the market, and it is just … lingering there. You’ve had a few open houses, a couple of people interested, but no reasonable offers yet. This means you may need some changes, especially if it has been at least a month since the listing went live. If your house has been on the market for a bit longer than you’d expect, there could be a few reasons behind why it is not selling. Here we explain what you should fix to entice buyers to put in an offer right away!
Low-Quality Photos and Videos
We live in the digital age, where it is incredibly easy to make a first impression from a photo, a video snippet, or a simple social media post. With this in mind, it is of absolute importance that you really focus on the quality of the photos and videos you share. For example, don’t simply rely on taking photos on your smartphone, but consider hiring a professional to stage your home and create quality photos. In addition, you’ll want to have quality photos of every room in the house. It is a common mistake to not take enough pictures of everything in the home, including all rooms, closets, the backyard, the deck, the garage, etc. Without these, prospective buyers will pass right by your home’s description without a second glance.
An Inconsistent Marketing Campaign
While hosting an open house is a great marketing opportunity, it is a common mistake to focus all of your efforts on an open house and nothing else. Potential buyers will be looking at your home every single day it is on the market, so don’t forget that you need a consistent marketing campaign. This includes social media marketing, sending out flyers, creating a virtual tour, and interacting with buyers as much as you can.
A Lack of Curb Appeal
It only takes seconds to make a first impression, and your home’s curb appeal is the first thing a prospective buyer will see. This means you’ll want to put a lot of effort into creating a beautiful lawn, a tidy driveway, and a clean facade. Not many homebuyers want to see your home as a potential fixer-upper, so do your best to create a curb appeal you’d be proud of. After all, mowing your lawn, painting your door, and planting a few flowers alongside your sidewalk can really work wonders by inspiring people to come into your home and take a look!
Too Many Personal Effects
A prospective buyer will want to be able to envision themselves in your home, so having too many personal touches can be a huge turn-off. Working with a professional real estate agent will help to give you advice on how to properly stage a home and what personal effects to remove such as family photos, dog dishes, decorations, and more.
The Price is Too High
While you want to get the best price for your home, there is a need to be flexible when listing your home with the right price. You’ll have to look at the nearby market and compare your home to others in the area to ensure you aren’t priced as an outlier. It is always a good idea to research the prices in the market every single week so you know you’ll have a competitive advantage with other sellers. Working with the right experienced real estate agent is the best way to ensure your home sells as fast as possible. We’d love to work with you — so don’t hesitate to contact us today to get started!